Tag Archives: Walmart

The world’s first virtual reality book series launches exclusively at Walmart

Reading continues to evolve right before our eyes. We saw this coming, and now it’s arrived. A children’s book series which combines traditional print with AR and VR to drive engagement and to ultimately get today’s young readers to read in ways native to them (not us). This means using technology to bring literature to them  with a whole new approach.–Ed.

From Quantum Storey Company, Inc.

An exciting new children’s publishing venture is launching exclusively today at Walmart that will combine the tradition of illustrated printed books with the dynamic, self-directed action of virtual reality. The Quantum Storey Company, publisher of the disruptive, new book series, Operation YOU®, which insightfully addresses the highs and lows of growing up today, is hitting the shelves exclusively at Walmart, reaching millions of families in time for the holiday season.

Blending “old school” and new, Quantum Storey’s new category of Virtual Reality Books have the potential to transform both the publishing and nascent augmented reality (AR) and virtual reality (VR) content markets.

Watch promotional video here.

Continue reading The world’s first virtual reality book series launches exclusively at Walmart

Webinar Summary- Consumer Book Trends 2009 – Hosted by Bowker & AAP

Attended the Bowker/AAP webinar on consumer book trends for 2009.  This focused on Q3 numbers in 2009 with a close look at 2 user groups –  18 – 29 year old males and 30 – 40 year old females.  My notes are below, pardon the typos, was typing fast and furious to catch the data.

the Speakers:

  • Tina Jordan, VP AAP – moderator
  • Kelly Gallagher, VP Publishing Services, Bowker – speaker

Bowker announced yesterday that 1/3 Americans cutting down on book purchases Continue reading Webinar Summary- Consumer Book Trends 2009 – Hosted by Bowker & AAP