Margaret Atwood provided a keynote at TOC called, “The Publishing Pie: An Author’s View” Margaret admitted she is not a high tech person, but delivered her genuine, humorous keynote from the heart. She shared much of her experience with publishing, showing us rare pieces of her previous work, including her first book of poetry from 1946, Blue Bunny. Â She was 6. Â Her story of selling/signing one of her first books, The Edible Woman, was a treat. Â She was set-up in the men’s department of a large department store, near the jockey shorts and socks. Â Margaret said most of the men ran away, she sold only two copies.
Unfortunately, the live feed went out twice during the presentation (I was in the overflow room), so I missed much of “the publishing pie,” but I’ll be sure to watch it on the O’Reilly site.
Tools of Change – Networked, Mobile & Landlocked – Current Ereaders – Feb 22 11:45 – 12:30
Liza Daly and Keith Fahlgren
Requiem for an ebook shopper – consumer perspective on devices available
Liza showed a interesting slide with the interconnectivity (or not) by popular readers, very complicated to buy a book (consumer says, the hell with it, I’ll just buy a movie). Â We don’t care so much about devices, it’s something that consumers will choose based on their liking. Â What we should be concerned about is interoperability. Last year it looked like this would happen, but things have really changed. Continue reading Tools of Change – Networked, Mobile and Landlocked, Current Ereaders→
Cali Bush, O’Reilly Media – Cali is a non lawyer from the O’Reilly legal department.
Cali provided a perspective on eBook contracts from both the publisher and distributor side inÂ 5 segments of her presentation. Â While this was publisher/distributor specific, the terms and gotchas and gimmes are important for libraries to think about when reading their own contracts with publishers, aggregators, or distributors. Â Cali referred to downstream rights where the rights going from authors to publishers to distributors decreases with each step. Â This is an interesting thing to think about. Â She didn’t include libraries or end users in her chart, however, but I would imagine they are even further downstream. Continue reading Tools of Change – Ebook Contracts→
Selling in Mobile Markets – Rana Sobhany, VP Marketing at Medialits in NYC Â (email@example.com)
TOC Conference – Monday Feb. 22nd, 9 – 12:30
I came to this session after the morning break, so I missed the first 90 minutes. Â Rana was a great speaker – lots of stories, examples, and practical information – no death by powerpoint! Â The notes below are from the last hour of the presentation, which focused on building applications. While this presentation was directed to publishers, the information is pertinent for libraries too. Â We surely won’t spend $50K to develop an app, nor charge anyone to download, but the marketing, measuring, and testing are all relevant. Â The very last bullet point is critical for libraries wanting to develop mobile apps. Continue reading Tools of Change – Selling in Mobile Markets (tips for apps)→
I’m at the TOC conference this week and will be posting summaries of the sessions Â I attend . Â The conference is sold out, as usual. Â Today are a series of workshops and tomorrow and Wednesday smaller sessions on a variety of topics, but all relating to ebooks and publishing.
Thursday, October 8th O’Reilly TOC will host an online conference with a focus on eBooks.Â The online conference, An Emphasis on Ebooks, will discuss 3 main topics – eBook pricing, what users want, and the future of electronic reading.Â It’s $149.00 and begins at noon EDT, 9:00 PDT.Â For more info, visit the TOC site.
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