Bad news first: readers do not want to pay for news online. Period. But readers of all ages, including the millennials–the age group closely watched on all things e-content consumption–want their news to come from trusted source. According to a Reuters poll conducted back in April, 81 percent of the 1240 respondents said that a news brand is synonymous with trusted content but two thirds of them said they wouldn’t pay for any content if available to them online, regardless of who is behind it.
- the future of how millennials consume news will mostly be influenced by virtual reality, wearable devices, and artificial intelligence
- the reports of “the homepage” being dead or dying have been greatly exaggerated
- the millennials consume most news via social media, particularly Facebook, followed by LinkedIn and Twitter
Also recommended reading on the subject of news publishers’ survival: As e-reading moves to mobile, how will news publishers make money? [TeleRead]