RUSA (Reference & User Services Division of ALA) sponsored a panel discussion of the product development of electronic reference products. Â It was organized by RUSA, with Joseph Yue of the University of California at the lead and moderated by Â Kay Cassell from Rutgers SLIS. Â The panel included Frank Menchaca from Gale/Cengage, Rolf Janke from SAGE Reference, Â Kevin Ohe from ABC-CLIO, and Mike Hermann from Greenwood.
Panelists discussed a variety of topics including: how product topics are selected and the role of librarians in that selection, technology expenses, time needed for product development, how items are priced, and the use of online products. Â The comments of all 4 panelists are summarized below, by topic. Continue reading The A to Z of Electronic Reference Product Development – ALA session summary