A survey of over 300 librarians around the world conducted by MPS Limited found that 97% of librarians use usage statistics, with 87% of librarians using COUNTER-compliant usage statistics for eJournals, and 66% for eBooks. Almost half of those who aren’t yet using COUNTER-compliant usage data for eBooks expect to do so within the next year.
According to Rajiv K Seth, CEO and MD of MPS Limited, “We conducted this survey because there was very little, if any, statistical data available on how librarians use usage statistics for journals and books at a time of growing demand for eContent. This is an area of increasing importance for our publisher clients as well as for the institutions they serve and we are glad that the library and publishing communities have found the results so useful. MPS will continue to conduct more such market research to assist business decision making.” Continue reading COUNTER Data Influences eBook Purchasing Decisions