We learned last week that Pottermore will make J.K. Rowling’s Harry Potter and the Philosopher’s Stone ebook available to UK library users for two weeks in order to celebrate the 20th anniversary of its publication. The ebook will be available through library distribution apps OverDrive, BorrowBox from Bolinda and Askews & Holts from June 26 until July 7. During that time, the U.K. library system (which signed an agreement with Pottermore) will offer unlimited number of loans to the first book in the massively popular series.
We also learned that Pottermore is supplying participating libraries with posters, flyers, social media materials and competition ideas to help them publicize the free loans (as they are called) and, in essence, help publicize the book and the series in digital format.
Those of us who have worked with ebook vendors and engaged publishers (big and small) to consider alternative ebook business models (for consumers and especially for libraries) have long been aware of the resistance on the part of established, traditional publishing houses to expose their content digitally in ways other than through the one copy-one user model.
So when a publisher such as Pottermore decides to provide a Harry Potter title in ebook format through a library in ‘unlimited’ ways (which means no restrictions are placed on how many readers can read at the same time during the two-week period, and only during that period), the first reaction is certainly one filled with hope that a new trend may be on the horizon showing signs that publishers hesitant to embrace less restrictive ebook models in libraries are embracing innovation by making some bold digital moves. What’s more, some are touting this move as a great way to ‘support’ public libraries in the U.K., which have been struggling.
The second reaction, however, is one of hesitation. Continue reading When ebooks are ‘free’ through libraries for two weeks (like Harry Potter)