Inventory on Demand in the Digital Age
Panelists: Â Laura Baldwin, O’Reilly Media and Phil Ollila, Ingram
Laura – reality of our biz, print and retail is still the bulk of the business. Print erosion cost, shipping costs, printing expenses, safety stock, operating capital are all factors in the profit/loss of publishers.
Strategically they wanted to deplete the amount of inventory and instead, make content available anywhere/anytime in a variety of formats. People expect faster cycle times (and not only in production).
Freedom plan – determine how to spend the capital. Â Offset/digital short run (much smaller print runs, focused on shelf space awareness), back it up with print-to-order, combined with great forecasting tools. Continue reading TOC – Inventory on Demand in the Digital Age
Ingram announced today the launch of PubLink. Â PubLINK is a web based tool for publishers to manage customer and media contact information and send galley copies and catalogs. Â PubLink was beta tested by Macmillan. Â Charles Bozian, VP of Finance and Administration for Macmillan said, â€œWe could not be more impressed with Ingramâ€™s PubLink, Â the PubLink platform is a comprehensive solution for Macmillanâ€™s galley needs, giving us the flexibility we need to serve our customers and media partners while enabling the transition from print to digital, seamlessly.Â We see big benefits from an operational and cost standpoint over time.Â This is where trade marketing is going.â€
PubLink will be demoed at the TOC Conference on Wednesday. Â If I get to the demo, I’ll post more information. Â The full press release is below. Continue reading Ingram launches PubLink
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