Tag Archives: Macy’s

New study finds 67% of parents prefer print books for bedtime reading to children

A new study, “The State of Bedtime Stories Survey,”  conducted online by Harris Interactive (R) in April 2013 (on behalf of Reading is Fundamental and with the support of Macy’s) was just released.  The study provides insight on the state of reading to children (8 and under) at bedtime.  The report asks about book format, with 67% of parents reporting they typically use printed formats when reading bedtime stories.  The full study, executive summary, and infographic are available for online reading or download via Reading is Fundamental on Scribd.

Here is the data related to book format preference, from the executive summary:

What form of book [do/did] you typically use when reading bedtime stories to your[X]-year old [son/daughter]?
Seventy-six percent of parents of children age 8 years or younger report that they typically use a printed book format when reading bedtime stories to their child, while 2% typically use an e-book format and 17% use both of these book formats.