RUSA (Reference & User Services Division of ALA) sponsored a panel discussion of the product development of electronic reference products. It was organized by RUSA, with Joseph Yue of the University of California at the lead and moderated by Kay Cassell from Rutgers SLIS. The panel included Frank Menchaca from Gale/Cengage, Rolf Janke from SAGE Reference, Kevin Ohe from ABC-CLIO, and Mike Hermann from Greenwood.
Panelists discussed a variety of topics including: how product topics are selected and the role of librarians in that selection, technology expenses, time needed for product development, how items are priced, and the use of online products. The comments of all 4 panelists are summarized below, by topic. Continue reading The A to Z of Electronic Reference Product Development – ALA session summary