While not the full Encyclopaedia Britannica,Â the app containsÂ “a version of one of the worldâ€™s most trusted encyclopedias with accompanying images and maps, fast article search and look-up functions, minimal memory space, and much more â€“ directly on the iPhone!”
Some of the features available for the app include:
- 25,024 unique articles covering all aspects of human life;
- 800 accompanying colorful images and maps;
- â€œHistoryâ€ feature shows the last 100 looked-up articles;
- Auto-complete function;
- â€œWildcardâ€ search feature allows the user to find names, even if their exact spelling is unknown;
- ‘On This Day’ feature allows you to learn what happened on any calendar day in history;
- Access links within articles for immediate informationâ€¦ and much more!
The app may be downloaded from iTunes for $24.95.
Selling in Mobile Markets – Rana Sobhany, VP Marketing at Medialits in NYC Â (firstname.lastname@example.org)
TOC Conference – Monday Feb. 22nd, 9 – 12:30
I came to this session after the morning break, so I missed the first 90 minutes. Â Rana was a great speaker – lots of stories, examples, and practical information – no death by powerpoint! Â The notes below are from the last hour of the presentation, which focused on building applications. While this presentation was directed to publishers, the information is pertinent for libraries too. Â We surely won’t spend $50K to develop an app, nor charge anyone to download, but the marketing, measuring, and testing are all relevant. Â The very last bullet point is critical for libraries wanting to develop mobile apps. Continue reading Tools of Change – Selling in Mobile Markets (tips for apps)