A colleague forwarded this interesting blog post to me about Flipboard.Â The author, Mathew Ingram, discusses Flipboard’s new release features.Â He discusses the ability for advertisers and readers to now become publishers.
Here is a snip from the post:Â
“Flipboardâ€™s new version is more than just an evolution, itâ€™s a significant departure from what the service was all about. Until now, it has been about making it easy to discover and consume content from multiple sources, but the new features are all about turning readers into publishers â€” by giving them curation tools like those used by Flipboardâ€™s own editors.”
“The idea that advertisers now have many of the same tools as publishers and traditional media companies do, and that readers and consumers of content also have much more power over that content than they used to, are two pretty inescapable facts about the new media landscape â€” and Flipboard has just staked a claim to some significant territory on both of those fronts.”
This is very similar to an article I read last week from Mike Shatzkin’s blog, The Shatzkin Files.Â In his post on “atomization” he discusses publishing as a function rather than an industry.Â It’s a very interesting read.