I attended the Digital Book World/Aptara webinar today -eBooks vs. Apps:Â The Pros, Cons, and Possibilities.Â My notes are below, summarizing the content.Â Very interesting webinar and some really good content, eye opening for a librarian to see what features are being discussed for enhanced ebooks, brings back memories of interfaces past and present.Â Slides are available – definitely look at the comparison chart, discussed below.
Speakers: Eric Freese, Pablo Defendini and Peter Costanzo; Moderator:Â Guy LeCharles Gonzalez
enhanced ebooks – are easier to develop because it the preparation of a data file, usually less expensive,Â based on a standard,Â interoperable because they are built on EPUB, but some vendors will wrap DRM around them making them slightly inoperable.
Another great summary article from Digital Book World, this time written by Guy LeCharles Gonzalez, “eBook vs. Hardcover:Â Beyond the Headlines.”Â Gonzalez analyzes the Amazon announcement that it’s eBook sales now outnumber hardback sales.Â He states 3 important takeaways:
the iPad is not a replacement for the Kindle, but complimentary.Â The long game for Amazon always has been leveraging their existing customer base and becoming the dominant seller of eBooks
eBooks fit perfectly into Amazons long tail strategy
Amazon chooses words carefully, stating their “hardcover sales continue to grow”
Gonzalez also says, “eBooks undoubtedly offer the opportunity to expand overall book sales and direct engagement with readers, but only if publishers can get above theÂ treesÂ and take a look atÂ the forest.”
Eric Freese, and Aptara Solutions Architect, wrote an article for the Digital Book World blog yesterday, “Google Editions:Â what we know and don’t know.”Â In this article he discusses content, platforms, partners, EPUB, price, and the possibility of a “gpad” type tablet in the future.Â Unfortunately, as the title suggests, there is much we don’t know about Google Editions, but the article is still a great summary.
eBooks vs. Apps: The Pros, the Cons, the Possibilities – a free webcast sponsored by Aptara, a community partner of Digital Book World.
Between the overwhelming popularity of the iPad and the increased adoption and continuing evolution of ePub, the opportunities and sales channels for digital books have exploded over the past 12 months.Â Most publishers agree that some ebook titles justify the extra investment for enhancement, but determining the degree of interactivity and technical approach best-suited to the book and your budget can be daunting.Â In this free WEBcast, Ebooks vs. Apps: The Pros, Cons, and Possibilities, we will explore the production and budgetary benefits and pitfalls of developing applications versus enhancing ebooks. Continue reading Free WebCast – eBooks vs. Apps: The Pros, the Cons, the Possibilities→
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