Mobile gaming has exploded in recent years, climbing from $17.5 billion in revenue in 2013 to $36.9 billion in 2016. This represents almost 40 percent of the gaming industry’s entire market and reveals that games designed specifically for smart phones and tablets are rapidly outperforming PC and console games.
A Novel Concept
Entering this infinitely expanding galaxy of mobile gaming apps is one that involves a novel concept: gamified fiction. Chapters – Interactive Stories—created by San Francisco-based Crazy Maple Studios, an iOS/Adroid app developer owned by ChineseAll USA Corporation and known for their game Tap Knights – Idle RPG—is “transform[ing] fiction stories into sustainable mobile games.” Launched in September 2017, Chapters was downloaded 250,000 times worldwide within the first month, and double that amount is projected to occur by mid-2018 as its catalog of game-adapted literature grows. Because the app is exclusively in English, 50 percent of the initial quarter-million downloads have been USA-based, while the remainder have been divided between the UK, India, Australia, Canada, and Brazil.
Available in GooglePlay and iStore, Chapters can be download for free. Once open, the homepage offers an array of genre fiction, with romance, horror, fantasy, and young adult selections principal among them. Supplementary chapters to existing titles become available each week. Currently, the app’s catalog of works includes titles by popular self-published authors, like Yuriko Hime, Gabriela Cabezut, and Jerilee Kaye, each of whom already has a significant following online and has previously released novels in either Kindle format or via the online storytelling community Wattpad. In the Chapters app, new gamified stories from other authors are now in production, a process that takes approximately three months, and these will be added throughout the end of the year. The application’s developers are also looking to significantly expand the scope of their catalog to include not only genre fiction, but literary fiction as well.