Today in The Scholarly Kitchen, Alix Vance, Founder of Architrave Consulting, posted a really informative article on the discovery of eBooks and eJournal content from gateway sites.
She stated, “Publishers often discuss distinctions between e-book and e-journal business and access models, but the truly complex differences in e-books and e-journals reside beneath the surface, in the metadata layer. Understanding and compensating for these differences is essential for interoperable content discovery and navigation when mixed e-book and e-journal content is delivered in large-scale databases, which is increasingly the norm.
Until the evolution of semantic technologies reduces our reliance on catalog and bibliographic records for information discovery and contextualization, nothing supports research discovery better than pristine, consistent, and granular metadata.”
The full article, Smarter Metadata – Aiding Discovery in Next Generation E-book and E-Journal Gateways – is available on The Scholarly Kitchen.
Great article in Scholarly Kitchen today by Alix Vance of Architrave Consulting. Alix discusses the strategy of publishers selling direct to consumer markets, offering targeted, convenient, and seamless access. Here’s a snapshot from the article:
The longstanding business equation in B2B publishing has been:
Quality Content + Brand Recognition + Operational Efficiency + Institutional Usage = Market Share/Financial Success
Publishers have negotiated big deals, but have largely let consumers fend for themselves. This strategy will not fly in consumer markets, where visibility and demand are the primary drivers of revenue, and where methods for marketing to consumers have changed dramatically. The best approach for publishers wishing to enter the consumer marketplace is to take a step back, free themselves from preconceptions of what their business is about, and take a look at what is really working in the consumer Web. Only through entrepreneurial thinking will they have a shot at success in consumer content markets.
Alix Vance of Architrave Consulting sent me a link to a presentation she did last month at the SSP conference. Her presentation focuses on delivering reference content via mobile devices. It’s quite interesting, have a look.
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