TOC – Augmented Reality

TOC – Augmented Reality and You, Christine Perey, Perey Research and Consulting, Feb. 24

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AR is often confused with visual search like google goggles or Nokia point & find, Ricoh iCandy, or kooaba interactive print. (i.e.google goggles, it’s confused b/c a person can take a a picture of a book cover and then the search engine actually brought back results. The publisher didn’t do anything in this instance).

What is AR? Continue reading TOC – Augmented Reality

TOC – Online Marketing, What is Working to Move Units

TOC – The real title of this presentation is…. So an Author, a Publisher, and a Reader Walk into a Bar…  Feb. 24

Speakers:  Malle Vallik, eHARLEQUIN, and Bob Carlton, LibreDigital

Bob and Malle discussed online marketing and what is working to move units. They felt this would be a great conversation in a bar, thus the title. Some highlights from the session are below.

TOC – Ignite (5 minute sessions)

Ignite offers individuals 5 minutes to speak about a particular topic or to promote a product.  At TOC a series of speakers participated in ignite.  A selection of summaries are below.

Erin with Smartwords from wordnik – get and share information about words; digital words know things (where they are, where they came from, who created them, who they are hanging out with, etc); ask a word about themselves and they can answer you’ll have a closer experience b/t readers and the content/devices; the words have to be smart; a standard, enabling powerful APIs – smartwords.wordnik.com – email them with ideas on what can be published in this open standard Continue reading TOC – Ignite (5 minute sessions)

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TOC – Lessons Learned from the Failure of Ebooks in 2000

Tools of Change – Lessons Learned from the Failure of Ebooks in 2000, and What They Mean to the Future of Electronic Publishing – Feb. 23

Michael Mace, Rubicon Consulting – mike@rubiconconsulting.com

Don’t fall in love with the way you do business today because that will change.

Mike’s Agenda:

Tools of Change – Networked, Mobile and Landlocked, Current Ereaders

Tools of Change – Networked, Mobile & Landlocked – Current Ereaders – Feb 22 11:45 – 12:30

Liza Daly and Keith Fahlgren

Requiem for an ebook shopper – consumer perspective on devices available

Liza showed a interesting slide with the interconnectivity (or not) by popular readers, very complicated to buy a book (consumer says, the hell with it, I’ll just buy a movie).  We don’t care so much about devices, it’s something that consumers will choose based on their liking.  What we should be concerned about is interoperability. Last year it looked like this would happen, but things have really changed. Continue reading Tools of Change – Networked, Mobile and Landlocked, Current Ereaders

Tools of Change – Future of Digital Textbooks

Tools of Change Conference – Future of Digital Textbooks, Feb. 23 10:45- 11:30

Speakers:  John Warren (Moderator) , Eric Frank, Flatworld Knowledge; Frank Lyman, CourseSmart; Nicholas Smith, Agile Mind; and Neeru Khosle, CK12 Foundation

Questions:

TOC – Tools of Change Keynote Speakers

Day One, TOC Conference, about 1200 attendees in the North and South Ballrooms of the Marriott Marquis in Times Square.  Good lineup for keynotes this morning including:  Peter Collingridge with Enhanced Editions, William Patry with Google, Skip Prichard from Ingram Content Group, Sameer Shariff from Impelsys, and Arianna Huffington from the Huffington Post.

Andrew Savikas, Program Chair started us off with intros.

Highlights are below from each speaker. Continue reading TOC – Tools of Change Keynote Speakers

Tools of Change – Ebook Contracts

Tools of Change – Ebook Contracts – Feb. 22 – 3:30 – 5:00

Cali Bush, O’Reilly Media – Cali is a non lawyer from the O’Reilly legal department.

Cali provided a perspective on eBook contracts from both the publisher and distributor side in 5 segments of her presentation.  While this was publisher/distributor specific, the terms and gotchas and gimmes are important for libraries to think about when reading their own contracts with publishers, aggregators, or distributors.  Cali referred to downstream rights where the rights going from authors to publishers to distributors decreases with each step.  This is an interesting thing to think about.  She didn’t include libraries or end users in her chart, however, but I would imagine they are even further downstream. Continue reading Tools of Change – Ebook Contracts

Tools of Change – Making the Case for Digital Printing

Making the Case for Digital Printing –  Tools of Change Conference – Feb. 22, 1:30 – 3:30

Brian O’Leary and Ashley Gordon

This session was directed to publishers who are thinking about digital printing opportunities.  The speakers were obviously pro-digital printing and provided many examples of the benefits of digital printing for publishers.  But, libraries should take note.  Digital printing could be a good source of revenue for libraries who have large digital collections.  I particular like the idea of “chunking”  and creating keepsake books from public domain material (discussed below).  Consortia could purchase a POD machine and member libraries could use this for a variety of projects, just think of the number of digital collections in one consortia.  What great revenue!  The speakers discussed 3 overlapping segments in digital printing- digital printing vendors, onsite services, and author services

Digital printing is more than print on demand (POD).  POD is a strategy in digital printing.

Content: Think in terms of content, not the physical book Continue reading Tools of Change – Making the Case for Digital Printing

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