Day One, TOC Conference, about 1200 attendees in the North and South Ballrooms of the Marriott Marquis in Times Square. Â Good lineup for keynotes this morning including: Â Peter Collingridge with Enhanced Editions, William Patry with Google, Skip Prichard from Ingram Content Group, Sameer Shariff from Impelsys, and Arianna Huffington from the Huffington Post.
Andrew Savikas, Program Chair started us off with intros.
Highlights are below from each speaker. Continue reading TOC – Tools of Change Keynote Speakers
Tools of Change – Ebook Contracts – Feb. 22 – 3:30 – 5:00
Cali Bush, O’Reilly Media – Cali is a non lawyer from the O’Reilly legal department.
Cali provided a perspective on eBook contracts from both the publisher and distributor side inÂ 5 segments of her presentation. Â While this was publisher/distributor specific, the terms and gotchas and gimmes are important for libraries to think about when reading their own contracts with publishers, aggregators, or distributors. Â Cali referred to downstream rights where the rights going from authors to publishers to distributors decreases with each step. Â This is an interesting thing to think about. Â She didn’t include libraries or end users in her chart, however, but I would imagine they are even further downstream. Continue reading Tools of Change – Ebook Contracts
Making the Case for Digital Printing – Â Tools of Change Conference – Feb. 22, 1:30 – 3:30
Brian O’Leary and Ashley Gordon
This session was directed to publishers who are thinking about digital printing opportunities. Â The speakers were obviously pro-digital printing and provided many examples of the benefits of digital printing for publishers. Â But, libraries should take note. Â Digital printing could be a good source of revenue for libraries who have large digital collections. Â I particular like the idea of “chunking” Â and creating keepsake books from public domain material (discussed below). Â Consortia could purchase a POD machine and member libraries could use this for a variety of projects, just think of the number of digital collections in one consortia. Â What great revenue! Â The speakers discussed 3 overlapping segments in digital printing- digital printing vendors, onsite services, and author services
Digital printing is more than print on demand (POD). Â POD is a strategy in digital printing.
Content: Think in terms of content, not the physical book Continue reading Tools of Change – Making the Case for Digital Printing
Selling in Mobile Markets – Rana Sobhany, VP Marketing at Medialits in NYC Â (firstname.lastname@example.org)
TOC Conference – Monday Feb. 22nd, 9 – 12:30
I came to this session after the morning break, so I missed the first 90 minutes. Â Rana was a great speaker – lots of stories, examples, and practical information – no death by powerpoint! Â The notes below are from the last hour of the presentation, which focused on building applications. While this presentation was directed to publishers, the information is pertinent for libraries too. Â We surely won’t spend $50K to develop an app, nor charge anyone to download, but the marketing, measuring, and testing are all relevant. Â The very last bullet point is critical for libraries wanting to develop mobile apps. Continue reading Tools of Change – Selling in Mobile Markets (tips for apps)
Ingram announced today the launch of PubLink. Â PubLINK is a web based tool for publishers to manage customer and media contact information and send galley copies and catalogs. Â PubLink was beta tested by Macmillan. Â Charles Bozian, VP of Finance and Administration for Macmillan said, â€œWe could not be more impressed with Ingramâ€™s PubLink, Â the PubLink platform is a comprehensive solution for Macmillanâ€™s galley needs, giving us the flexibility we need to serve our customers and media partners while enabling the transition from print to digital, seamlessly.Â We see big benefits from an operational and cost standpoint over time.Â This is where trade marketing is going.â€
PubLink will be demoed at the TOC Conference on Wednesday. Â If I get to the demo, I’ll post more information. Â The full press release is below. Continue reading Ingram launches PubLink
Practical Ebook Formatting: Limitations and Optimizations – Joshua Tallent (Ebook Architects) and Phil Frank (Hendrickson)
- TOC Conference, Monday, Feb. 22nd 9 – 12:30, Mariott Marquis, NYC
- About 200 folks in the room, 1/2 do the ebook formatting on a regular basis, 1/2 are managing people who do this, and me.
- I decided to attend this session b/c I know nothing about it 😉 Â Please keep this in mind as you read my notes. Continue reading Tools of Change – Practical Ebook Formatting Workshop
I’m at the TOC conference this week and will be posting summaries of the sessions Â I attend . Â The conference is sold out, as usual. Â Today are a series of workshops and tomorrow and Wednesday smaller sessions on a variety of topics, but all relating to ebooks and publishing.
Interesting debate on the NYT Room For Debate blog about the need for books in school libraries.Â This adds more fuel to the discussion on e-book economics, which has been in the news recently as well.
I received an email about an upcoming webinar sponsored by Aptara.Â It will be on Thursday, March 11th.Â More details are on the Aptara site.Â Here is a summary of the webinar taken from the invite:
In todayâ€™s digital-centric world, the new market leaders certainly wonâ€™t be those offering traditional content products through traditional channels.Â From Kindle to iPhone to iPad, eBooks are a path to vastly more effective mobile content delivery.Â Â And whether you produce trade and consumer publications, textbooks, technical white papers, or product user guides âˆ’ as technology rapidly enables more intelligent, interactive contentÂ âˆ’ new strategies are required to bring products to market faster, more profitably, and in a way that future-proofs your publishing efforts.
In this interactive 60-minute webinar, content strategist Scott Abel, aka The Content Wrangler, will lead an insightful and lively discussion between intelligent content management maven Ann Rockley and digital publishing innovator Dev Ganesan.Â These three industry experts will discuss key challenges and offer practical solutions for implementing intelligent content strategies and optimizing publishing operations.Â Learn how to transition from traditional methods to innovate and profit from this new age of digital publishing.