Tools of Change – Selling in Mobile Markets (tips for apps)

Selling in Mobile Markets – Rana Sobhany, VP Marketing at Medialits in NYC  (

TOC Conference – Monday Feb. 22nd, 9 – 12:30

I came to this session after the morning break, so I missed the first 90 minutes.  Rana was a great speaker – lots of stories, examples, and practical information – no death by powerpoint!  The notes below are from the last hour of the presentation, which focused on building applications. While this presentation was directed to publishers, the information is pertinent for libraries too.  We surely won’t spend $50K to develop an app, nor charge anyone to download, but the marketing, measuring, and testing are all relevant.  The very last bullet point is critical for libraries wanting to develop mobile apps. Continue reading Tools of Change – Selling in Mobile Markets (tips for apps)

Ingram launches PubLink

Ingram announced today the launch of PubLink.  PubLINK is a web based tool for publishers to manage customer and media contact information and send galley copies and catalogs.  PubLink was beta tested by Macmillan.   Charles Bozian, VP of Finance and Administration for Macmillan said, “We could not be more impressed with Ingram’s PubLink,  the PubLink platform is a comprehensive solution for Macmillan’s galley needs, giving us the flexibility we need to serve our customers and media partners while enabling the transition from print to digital, seamlessly.  We see big benefits from an operational and cost standpoint over time.  This is where trade marketing is going.”

PubLink will be demoed at the TOC Conference on Wednesday.  If I get to the demo, I’ll post more information.  The full press release is below. Continue reading Ingram launches PubLink

Tools of Change – Practical Ebook Formatting Workshop

Practical Ebook Formatting: Limitations and Optimizations – Joshua Tallent (Ebook Architects) and Phil Frank (Hendrickson)

  • TOC Conference, Monday, Feb. 22nd 9 – 12:30, Mariott Marquis, NYC
  • About 200 folks in the room, 1/2 do the ebook formatting on a regular basis, 1/2 are managing people who do this, and me.
  • I decided to attend this session b/c I know nothing about it 😉  Please keep this in mind as you read my notes. Continue reading Tools of Change – Practical Ebook Formatting Workshop

New Articles of Interest

Wow, e-book talk has exploded.  There are so many good stories from the past week.  Have a look at some.

Tech Change: The library’s changing approach to ebooks and technology! By Tony Bandy

Some Thoughts on Free Textbooks

It Takes a Consortium to Support Open Textbooks

The eBook Wars: Agency & Winners

Two studies on e-library economics

Hurtling Toward the Finish Line: Should the Google Books Settlement Be Approved?: California Digital Library

E-Library Economics – Inside Higher Ed

Electronic Frontier Foundation discusses digital books and your rights

iPad for Kids Coming from Mattel

Apple to wrap digital books in FairPlay copy protection [Clarified]

Webinar: Tricks of the ‘Trade’ – How to Move to Digital First Content Production

I received an email about an upcoming webinar sponsored by Aptara.  It will be on Thursday, March 11th.  More details are on the Aptara site.  Here is a summary of the webinar taken from the invite:

In today’s digital-centric world, the new market leaders certainly won’t be those offering traditional content products through traditional channels.  From Kindle to iPhone to iPad, eBooks are a path to vastly more effective mobile content delivery.   And whether you produce trade and consumer publications, textbooks, technical white papers, or product user guides − as technology rapidly enables more intelligent, interactive content  − new strategies are required to bring products to market faster, more profitably, and in a way that future-proofs your publishing efforts.

In this interactive 60-minute webinar, content strategist Scott Abel, aka The Content Wrangler, will lead an insightful and lively discussion between intelligent content management maven Ann Rockley and digital publishing innovator Dev Ganesan.  These three industry experts will discuss key challenges and offer practical solutions for implementing intelligent content strategies and optimizing publishing operations.  Learn how to transition from traditional methods to innovate and profit from this new age of digital publishing.

DOD offers audiobooks

I received the following Press Release concerning the DOD and audiobooks.  I’m glad to see government agencies making the leap to electronic books.

Department of Defense offers downloadable audiobooks through MyiLibrary

La VERGNE, TN – Ingram Content Group Inc. announced today an agreement with the US Department of Defense (DOD) to offer downloadable digital audiobooks to military service members, their dependents, and National Guard members through MyiLibrary®, Ingram’s market leading online e-content aggregation platform.    Continue reading DOD offers audiobooks

Blackwell Reference Online Now Accessible through Reference Universe

From a Paratext Press Release:

Blackwell Reference Online Now Accessible through Reference Universe

AUSTIN, Texas (February 11, 2010)-Paratext announces the addition of links to 450 e-titles within Blackwell Reference Online from the Reference Universe platform.
Blackwell Reference Online brings together Wiley–Blackwell’s critically acclaimed Blackwell Companions and Handbooks, as well as major encyclopedias, including the Blackwell Encyclopedia of Sociology and the International Encyclopedia of Communication. Continue reading Blackwell Reference Online Now Accessible through Reference Universe

OverDrive Audiobook App Now Available in Android Market

from an OverDrive Press Release:

OverDrive Audiobook App Now Available in Androidâ„¢ Market
Android app enables wireless audiobook downloads from libraries and booksellers

Cleveland, OH – February 11, 2010 – OverDrive (, the leading global distributor of audiobooks and eBooks to libraries and retailers, announced that its audiobook app for Android™ is now out of beta and available as a full release. OverDrive’s audiobook app for Android enables users to wirelessly download MP3 audiobooks from more than 10,000 libraries and major online retailers, including,, and Major devices, including DROID™ by Motorola®, DROID Eris™, and Nexus One™, can now be used to access OverDrive-supplied MP3 audiobooks on the go. To install OverDrive® Media Console™ for Android v1.0, visit the Android Market on your device or download directly from Continue reading OverDrive Audiobook App Now Available in Android Market

Portal on all things ebooks and econtent and for all reading, writing, publishing, curating, and distributing books and other content in digital format, including publishers, librarians, content developers, distributors, retailers, and educators. Managed and edited by Mirela Roncevic, with contributions from professionals and thought leaders in the United States and around the world.