TOC – Rethinking the Role and Funding of Academic Book Publishing

TOC - Rethinking The Role and Funding of Academic Book Publishing – Frances Pinter (Bloomsbury Academic), Feb. 24

Creating quality content is not without cost.  Frances discussed publishing monographs in academia, which is an endangered species.  print runs for academic books have been on a major decline. She focused on the SS and H (Social Science and Humanities) where the book form is still preferred over journal articles (unlike the sciences).  She offered a very interesting proposition to support an open access model for academic monograph publishing, supported by library budgets.  I hope Frances presents this to library audiences, because it’s worth thinking about and considering.  Libraries want open access, have declining budgets, and like to collaborate.  Her model addresses all of these factors. I’ll try to get her slides or check with her about an audio interview. Continue reading TOC – Rethinking the Role and Funding of Academic Book Publishing

TOC- Who Needs You, Big Publishing?

TOC – Wednesday keynote - Who Needs You, Big Publishing?  How Authors Can Own Al Rights and Make More Monday – Scott Sigler

  • every word he’s every published is completely free, unabridged, everything – the whole story, he puts the decision process on the consumer to decide if his content is good enough for them to purchase
  • he has his own website, facebook, twitter, mySpace, etc.  – all with a good number of followers; constant connection with his audience which he can stay in front of
  • His book ANCESTOR – put out in April of 2007
  • he had already given it away for free, but it was now for sale online by a small Canadian publisher
  • he topped the charts in his genre on Amazon
  • this success has led to more books, more paperbacks, hardcovers, etc. Continue reading TOC- Who Needs You, Big Publishing?

TOC – Augmented Reality

TOC – Augmented Reality and You, Christine Perey, Perey Research and Consulting, Feb. 24

blog on O’Reilly radar

AR is often confused with visual search like google goggles or Nokia point & find, Ricoh iCandy, or kooaba interactive print. (i.e.google goggles, it’s confused b/c a person can take a a picture of a book cover and then the search engine actually brought back results. The publisher didn’t do anything in this instance).

What is AR? Continue reading TOC – Augmented Reality

TOC – Online Marketing, What is Working to Move Units

TOC – The real title of this presentation is…. So an Author, a Publisher, and a Reader Walk into a Bar…  Feb. 24

Speakers:  Malle Vallik, eHARLEQUIN, and Bob Carlton, LibreDigital

Bob and Malle discussed online marketing and what is working to move units. They felt this would be a great conversation in a bar, thus the title. Some highlights from the session are below.

TOC – Ignite (5 minute sessions)

Ignite offers individuals 5 minutes to speak about a particular topic or to promote a product.  At TOC a series of speakers participated in ignite.  A selection of summaries are below.

Erin with Smartwords from wordnik – get and share information about words; digital words know things (where they are, where they came from, who created them, who they are hanging out with, etc); ask a word about themselves and they can answer you’ll have a closer experience b/t readers and the content/devices; the words have to be smart; a standard, enabling powerful APIs – smartwords.wordnik.com – email them with ideas on what can be published in this open standard Continue reading TOC – Ignite (5 minute sessions)

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TOC – Lessons Learned from the Failure of Ebooks in 2000

Tools of Change – Lessons Learned from the Failure of Ebooks in 2000, and What They Mean to the Future of Electronic Publishing – Feb. 23

Michael Mace, Rubicon Consulting – mike@rubiconconsulting.com

Don’t fall in love with the way you do business today because that will change.

Mike’s Agenda:

Tools of Change – Networked, Mobile and Landlocked, Current Ereaders

Tools of Change – Networked, Mobile & Landlocked – Current Ereaders – Feb 22 11:45 – 12:30

Liza Daly and Keith Fahlgren

Requiem for an ebook shopper – consumer perspective on devices available

Liza showed a interesting slide with the interconnectivity (or not) by popular readers, very complicated to buy a book (consumer says, the hell with it, I’ll just buy a movie).  We don’t care so much about devices, it’s something that consumers will choose based on their liking.  What we should be concerned about is interoperability. Last year it looked like this would happen, but things have really changed. Continue reading Tools of Change – Networked, Mobile and Landlocked, Current Ereaders

Tools of Change – Future of Digital Textbooks

Tools of Change Conference – Future of Digital Textbooks, Feb. 23 10:45- 11:30

Speakers:  John Warren (Moderator) , Eric Frank, Flatworld Knowledge; Frank Lyman, CourseSmart; Nicholas Smith, Agile Mind; and Neeru Khosle, CK12 Foundation

Questions:

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