Cathay Pacific and PressReader partner to bring newspapers and magazines to passengers via an app

From Talking New Media:

“Starting today, all Cathay Pacific and Cathay Dragon passengers get sponsored access to PressReader. They can choose from thousands of publications to download to their own device 48 hours before their flight… [and]… activate their access to PressReader using the Cathay Pacific app.

After that, it’s all about choice. Users can use PressReader’s award-winning app to download issues, or they can browse them online. They can read the original layouts or check out an enriched text-view optimized for mobile.”

Read the full article on Talking New Media.