From Talking New Media:
“Starting today, all Cathay Pacific and Cathay Dragon passengers get sponsored access to PressReader. They can choose from thousands of publications to download to their own device 48 hours before their flight… [and]… activate their access to PressReader using the Cathay Pacific app.
After that, it’s all about choice. Users can use PressReader’s award-winning app to download issues, or they can browse them online. They can read the original layouts or check out an enriched text-view optimized for mobile.”
Read the full article on Talking New Media.
Content types in digital format continue to co-exist across platforms. Scribd just added major newspapers to its collection of ebooks, audiobooks, and magazines.
From a Scribd PR:
Scribd, the premiere digital reading subscription service that provides monthly access to the best books, audiobooks, magazines, and documents, is setting a new standard within the premium digital reading space with the addition of select articles from The New York Times, The Wall Street Journal, and the Guardian, as well as select archive content from the Financial Times. Scribd is further supercharging its news portfolio with the addition of articles from more than a dozen top-tier news brands including NPR and ProPublica.
The expansion is tied to Scribd’s mission of helping readers become their most knowledgeable and informed selves. Scribd is debuting major platform enhancements led by an overall cosmetic redesign and enhanced recommendation tools designed to better showcase news articles alongside Scribd’s existing selection of books, audiobooks, and magazines. Continue reading Scribd adds the Financial Times, The New York Times, The Wall Street Journal, and the Guardian
Bad news first: readers do not want to pay for news online. Period. But readers of all ages, including the millennials–the age group closely watched on all things e-content consumption–want their news to come from trusted source. According to a Reuters poll conducted back in April, 81 percent of the 1240 respondents said that a news brand is synonymous with trusted content but two thirds of them said they wouldn’t pay for any content if available to them online, regardless of who is behind it.
Digiday recently interviewed Reuters commercial director Jeff Perkins on the challenges of news organizations dealing with such findings. The interview may be read here; some more highlights below:
- the future of how millennials consume news will mostly be influenced by virtual reality, wearable devices, and artificial intelligence
- the reports of “the homepage” being dead or dying have been greatly exaggerated
- the millennials consume most news via social media, particularly Facebook, followed by LinkedIn and Twitter
Also recommended reading on the subject of news publishers’ survival: As e-reading moves to mobile, how will news publishers make money? [TeleRead]
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