No Shelf Required is honored to announce that Café Velvet in Zagreb (Croatia’s capital) is the first café in the world turned into a Free Reading Zone. Guests of the café (located in downtown Zagreb, on the iconic Dezmanova Street) can log into a virtual library (via any iOS and Android smartphone and tablet) and access thousands upon thousands of books in several languages, including English, Spanish, French, German, Italian, and Croatian, among others. The locals may enjoy literature in their native language while countless tourists who visit the country’s’ capital each day can read in other languages. All they need is to log in using an Access Code provided by the café.
The technology is powered by Total Boox, ebook service known to U.S. publishers and librarians for its pay-as-you-read ebook model which makes ebooks instantly available, with no limitations, holds, or expirations, while paying publishers for reading. Readers may browse Total Boox’ collection of 100,000 titles, which includes books in all categories—from literary and genre fiction to poetry and philosophy; from cookbooks, arts, and photography to sports, entertainment, and travel; from children’s books and YA literature to professional and scientific literature. Publishers represented include an array of world-class brands from around the globe, including, to name a few, Lonely Planet, Workman, Sourcebooks, F&W Media, O’Reilly, Other Press, Elsevier, New World Library, Marshall Cavendish, Berret-Koehler, Lerner, and Berlitz.
The Free Reading Zones project and initiative was launched in 2016—under the leadership of Mirela Roncevic, Editor of No Shelf Required, and in cooperation with Total Boox—with the goal to spread reading to various public and private spaces beyond libraries and endow them with culture. These ‘zones’ may be sponsored by private and public institutions, corporations or government entities and include, among others, parks, hospitals, trains, airports, schools, universities, cafes, etc. When Free Reading Zones are sponsored by libraries, users inside the zone access the collection via their active library card; when sponsored by private entities (as in the case of Velvet Café), readers simply log in using an access code and the cost of reading is transfered from readers to the cafe.
“It’s an honor to lead such an important initiative, and to take it outside the United States,” said Roncevic. “It’s strongly aligned with the mission of No Shelf Required—to educate, enlighten, and inspire everyone inside and outside the book industry about what ebooks and digital content can do for literacy. In short, they can transform the world into a place where access to knowledge flows freely in all directions. There is a way. And we are paving it together.”
Read Mirela Roncevic’s editorial on how it all came together here.