Have you heard of the free mobile reading and writing platform Sweek? I didn’t know anything about it myself until I discovered it at this year’s Frankfurt Book Fair. As I learned from a recent press release, it is a global platform for free reading, writing and sharing stories already present in over 75 countries. It is available on all relevant platforms (including iOS and Android) and new stories from authors from around the world are uploaded daily. The idea is to give established and aspiring writers a creative outlet where they can share their stories for free, while also being able to promote their work. What a wonderful idea. Very aligned with No Shelf Required’s mission to support projects that unleash the written word for all to enjoy. The future of books and reading is ‘free’ in all shapes and sizes. Projects like this bring us closer to that future.–Ed.
Here’s more from the press release:
Frankfurt Book Fair
Sweek has been launched on all three platforms – iOS, Android and web – with full reading and writing functionality at the Frankfurt Book Fair 2016. During consumer days, hundreds of readers and writers downloaded the app and were introduced to the #sweekgalaxy competition for short stories. Until November 15th, writers can upload their short story of less than 2,000 words on Sweek using #sweekgalaxy to win a Samsung Galaxy S7. Veronika Kartovenko, cofounder and business development manager at Sweek: ‘Of course, we also talked with a lot of publishers during the book fair to discuss incorporating mobile publishing into their strategy. We definitely expect more top authors to join Sweek in the upcoming months.’
Reading and writing become social and mobile
Sweek serves a broad audience of readers and writers, but the ‘Smartphone generation’ is joining Sweek on a larger scale. ‘These people still read a lot, but in a different way, with the social component playing a crucial role in the reading experience, especially for the youngsters. Interestingly, even more ‘traditional’ readers start reading more on their smartphones, something which has been confirmed again and again by recent research,’ says Peter Paul van Bekkum, CEO of Mybestseller and Sweek. ‘Our most active markets, Turkey and Latin America, support this idea of changing reading behavior, as we see users being very smartphone focused, starting their own Facebook groups about Sweek, and caring a lot about the community and interaction.’ Readers can follow and like stories, and share them via different social media channels. Veronika Kartovenko: ‘Sweek creates a link between the author and the reader. Compared to the current situation, in which reading is a solitary activity and the author doesn’t know who his readers are, this changes the nature of reading and writing.
Reaching the Netflix generation
Authors are currently using Sweek to publish all types of content, in all genres and languages. ‘Sweek is there for – amongst others – short stories, blog posts, books and serialized writing,’ states Sabine van der Plas, co-founder and marketing manager at Sweek. ‘We currently see a lot of short stories on the platform, but also some traditional, chapter driven books, which users upload in one go. We’re curious to see how serialized and ‘never-ending stories’ will evolve. We believe that they can build up the interest of readers, who are by now used to shorter, cliffhanger based content, and have the potential to gain a massive amount of followers.’
Marketing tool for authors
The smartphone generation barely visits the bookstore anymore, while the publishing industry is still using mainly traditional marketing techniques to promote books. Recent changes in reading behavior ask for changes in publishers’ strategy, if they want to remain profitable. Currently, very few authors have a strong presence on social media, which we believe directly threatens their future sales. Sabine van der Plas: ‘Sweek is the ideal marketing tool for top authors and traditional publishers. By sharing exciting content – for free – on Sweek, authors reconnect with their readers, create a loyal fanbase, including digital natives, and reach a new audience. The author can immediately reach those followers when a new traditionally published books is released, thereby increasing book sales.’
Sweek is a mobile platform which allows anyone to read, write and share stories. All over the world. In an instant. For free. On Sweek you can find stories of both upcoming writers and established top authors, in all genres, to be read online and offline. Readers can follow, like and share stories, and readers and writers are directly connected. Sweek is free for all users, and is available in 12 languages for Android, iOS and web users.
Mybestseller gives any author the opportunity to easily publish their book (print and e-book) and sell it via all relevant sales channels, such as Amazon, but also directly via social media using BookLink. Next to operating its own brands as mijnbestseller.nl and mijnmanagementboek.nl, Mybestseller offers third parties a full service white label solution. This way, any publisher, bookseller or content party can immediately integrate self-publishing in their strategy, for instance bravenewbooks.nl and bookmundo.de. Mybestseller is active in the Netherlands, Belgium, Germany, the United Kingdom, France and Turkey.