Here’s a snapshot from the ALA Presentation – A View from the Top.
Left to right:
John Barnes, Gale/Cengage, Rolf Janke, Sage, Sue Polanka, WSU, Michael Ross, Britannica, Casper Grathwohl, Oxford
To start the session, each of the panelists was asked:
Will we have reference in 10-15 years? If so, what will it look like?
Their responses were:
John Barnes — Yes, but in a different form – digital and more interactive. The transformation is already happening. The first step is to get our collections online, which we are doing now. This might help to ease the “if it isn’t online it doesn’t exist” philosophy of researchers
Rolf Janke — Yes, but google and other web based vendors might share the stage with us. 5 years ago google was a threat, now they are partners.
Michael Ross — Yes, but the vocabulary will change. We won’t have collections or series, ‘search’ will become ‘find,’ and there will be more birthing of products online. Reference will need to become unbound — in a more transparent environment that address the needs of a variety of people.
Casper Grathwohl — We are not dying, we are knowledge factories. All of us, including Wikipedia, have a place in the environment. The information is there, we need to determine how to define it and add value to it, and there is no lack of ideas on which direction to go.