No Shelf Required joins forces with ebook provider Odilo to launch a FREE READING ZONE in Opatija, a major tourist draw on the Croatian Adriatic. Local university sponsors the free reading for tourists and residents within city limits; publishers from around the world participate.
September 27, 2017 — No Shelf Required is pleased to announce the launch of a new FREE READING ZONE under its leadership in the Adriatic city of Opatija, known for its promenade, luxury hotels, and a long history of cultural and business tourism. Starting today, on World Tourism Day, Opatija becomes an open virtual library, called Opatija Reads, accessible to all people inside the city limits, without a library card or access code. To celebrate this milestone, the city is enveloped with flags bearing teal flags and featuring quotes about the importance of reading and access to books.
“At the core of the FREE READING ZONE Project lies the belief that the power of technology to transform how books and knowledge reach us is profound. We can do with them what we have never been able to do with paper books,” said Mirela Roncevic, Director of No Shelf Required. “The city of Opatija today stands as an inspiration to other tourist destinations, because it shows that the tourism industry can be transformed through technology,” added Roncevic.
“Technology has long been breaking down barriers, equalizing access to content and information, and connecting people. We have created an unbreakable relationship with it. Because of it, we read news freely, listen to music freely, even watch movies freely. Why should the book not be given the same chance to reach the widest audience possible?,” added Roncevic. Continue reading The City of Opatija is a FREE READING ZONE